The #1 Rule of Business Strategy: Know Your Customer
Introduction
Your customers are the lifeblood of your business. Without them, your business would barely function. But you don’t know who your customers are — unless you ask them. That’s where customer research comes in. By asking library users what they think of your library and how it helps them meet their needs, you can learn a great deal about who your customers are and what urges or needs they have. Then, you can design a strategy to meet those needs while still meeting the needs of your current and potential customers.
What is Your Customer’s Goal?
1. Understand your customer’s goal. Your customer’s goal is the primary focus of your business strategy. This is the reason why you are starting or expanding your business, and it is the topmost priority that will drive everything else in your organization. The more you understand your customer’s goals, the easier it will be for you to develop a successful business strategy for them.
2. segment your customers based on their needs and wants. Once you understand your customer’s goals, it is important to segment them into different categories based on what they need or want from their experience with your product or service. For instance, if you sell computers, then target specific markets such as businesses looking for affordable computers, college students looking for low-cost laptops, etc.
3. create a marketing plan that focuses on reaching and engaging with your customers through channels such as print media (e-mailing flyers and brochures to people living near airports), social media (commenting on articles on Google+, Twitter, Facebook), direct marketing (phone calls or e-mails to customers), and targeted search engine optimization (i.e., using keywords in ads). By doing this, you will increase the likelihood that your customers will Contact You directly — which will lead to increased sales and better profits!
How to Find Your Customer’s Goals.
Before you can find out what your customers want, you need to understand their goals. This will help you develop a strategy that meets their needs and wants as closely as possible.
To do this, you need to break down your customer’s goals into five key categories:
1) What they hope to achieve
2) How do they plan on achieving it
3) What it would cost them to achieve it
4) When they think they will be able to achieve it
5) How likely they are to achieve it.
Understand Your Customer’s Goals and Strategy in Depth
By understanding your customer’s goals in depth, you can develop a detailed plan of action that is tailored specifically for them. This will allow you to meet their needs and exceed their expectations in every way possible. By doing this, you will create an effective relationship with your customers and build trust which is essential for future business relationships.
How to Find Your Customer’s Key needs?
In order to find your customer’s key needs, you first need to understand their intentions. Understand what they want and need in order to make a purchase or relationship. This can be done by asking customers directly, doing market research, or using surveys.
Find the Customer’s Key Opportunities
Once you have understood your customer’s needs, it is then necessary to find the best opportunities for satisfying those needs. This could involve finding ways to meet those needs without spending too much money, or finding ways to reduce the cost of satisfying them altogether.
Conclusion
Finding out what your customer’s goals are can be a difficult task, but it’s important to do this in order to better understand their needs and strategies. By understanding the customer’s Intentions and Key needs, you can develop a more tailored marketing strategy that will meet the customer’s needs. Additionally, by finding and addressing the customer’s key opportunities, you can increase sales and reach your target market.
